Brand Colors
Shifted Current
#0031ce
Tesla Spark
#0280ff
Short Circuit
#e1e1e1
Charred Wire
#262626
The goal was to create something that was both steam punk and minimalistic. Something that would fit in that would fit into the time of Nikola Tesla.
Once the logo was solid we needed a monogram that was simple, and portrayed the important aspects of the branding in a simple way.
A clean and simple overlay that leaves plenty of room for expansion with space for advertisers, sponsors and notifications.
These video thumbnails keep the branding clean and consistent while delivering all the necessary information to potential viewers.
